Campaign proposal / 3 months

Build the next 3 months of growth.

A 3-month integrated marketing campaign for X Dragon Lab — Media Production, Content Creation and Media Buying, run as one connected system.

30,000 EGPPer month · professional fees

3-Month marketing campaign proposal01 / 10

02 — Campaign scope

One integrated marketing system for three months.

The engagement runs as a single, connected 3-month marketing system rather than a set of separate tasks — production, content, publishing and paid media working toward the same monthly plan.

Media ProductionContent CreationPublishingMedia Buying

01 / Scope

Media Production

1 main advertising creative per month and 2 reels per week — from creative direction and shooting through editing and post-production.

02 / Scope

Content Creation

3 social-media designs per week — concepts, angles, captions and CTAs across educational, promotional, brand and conversion content.

03 / Scope

Publishing

Uploading and scheduling approved content with captions and hashtags, maintaining the agreed content calendar.

04 / Scope

Media Buying

Campaign setup, targeting, creative testing, budget allocation and optimization across Meta, Google and retargeting.

03 — Monthly content & deliverables

What goes into market every month.

A fixed monthly production volume, planned and published against one content calendar.

Advertising01

Main advertising creative / campaign ad each month.

Video08

Reels per month — produced at 2 reels per week.

Design12

Social-media designs per month — 3 designs per week.

Content planningConceptsScripts / captionsCreative directionEditingPublishing

04 — Media production

Production run as a strategic creative engine.

Every asset is directed, produced and finished to carry the campaign — not made in isolation.

Monthly output

1 main ad. 2 reels a week.

One main advertising creative each month, plus two reels every week, produced with creative variations when required for campaign testing.

01Creative direction & planning

Creative direction and production planning ahead of each shoot.

02Video shooting & production

Video shooting and production of the main creative and weekly reels.

03Editing & motion graphics

Editing, motion graphics and post-production on every asset.

04Creative variations

Additional creative variations produced when campaign testing requires them.

05 — Content creation

A content system, planned and scheduled.

Concepts, copy and design produced on a calendar and mapped to clear objectives.

Production volume

3 social-media designs per week — 12 designs across a 4-week month.

Fixed monthly output

Concepts & angles

Creative concepts and content angles developed for each set of designs.

Creative direction

Captions & CTAs

Captions and calls-to-action written to match each piece of content.

Copy

Content types

Educational, promotional, brand and conversion-focused content across the month.

Balanced mix

Content calendar

A planned content calendar organizing what is produced and when.

Planning

Publishing schedule

A publishing schedule aligning content release with the calendar.

Scheduling

06 — Publishing & community management

Clear scope for what publishing covers.

Publishing keeps the calendar live. Community moderation sits outside this engagement.

Included

Publishing scope

Uploading approved content.
Scheduling posts.
Captions.
Hashtags.
Basic publishing setup.
Maintaining the agreed content calendar.

Not included

Community moderation

Replying to comments.
Replying to DMs / messages.
Community management.
Customer-service inquiries.
Complaint management.
Real-time moderation.

Scope clarity: publishing delivers and maintains the content calendar. Community management and real-time moderation can be scoped separately if needed.

07 — Media buying

Paid media run as a performance system.

Campaigns are built, tested and optimized against the agreed business objectives.

MetaGoogleRetargeting

01Campaign setup

02Account structure

03Audience research

04Targeting

05Creative testing

06Optimization

07Budget allocation

08Performance monitoring

09Retargeting

10Funnel campaigns

11Weekly monitoring

12Monthly reporting

Optimization principle: campaigns are monitored weekly, reported monthly and optimized based on the agreed business objectives.

08 — 3-month campaign roadmap

Foundation to scale, across three months.

A clear progression from setting the system up to scaling what performs.

Foundation

Month 1

Focus

Audit
Strategy
Content system
Initial production
Campaign setup

Growth

Month 2

Focus

Consistent content
Paid campaigns
Testing
Retargeting
Optimization

Scale

Month 3

Focus

Best-performing creatives
Budget optimization
Lead quality
Reporting
Next-quarter planning

09 — Commercial terms

A campaign investment, not an invoice.

One monthly retainer covering production, content, publishing and media-buying management.

Monthly retainer30,000 EGP

Professional fees per month.

Engagement3 Months

Full campaign term.

Total professional fees90,000 EGP

Across the 3-month engagement.

Includes media production.

Includes content creation.

Includes publishing.

Includes media-buying management.

Separate from the retainer: advertising media spend is not included — the advertising budget is paid separately by the client. Third-party costs outside the agreed scope are quoted separately.

10 — Next steps

Let's build the next 3 months.

A 3-month engagement at 30,000 EGP monthly professional fee: 1 main ad, 8 reels and 12 designs every month, publishing included, community moderation excluded, and advertising spend kept separate.

3-month engagement30,000 EGP / month1 Main ad · 8 Reels · 12 DesignsPublishing includedModeration excludedAd spend separate

Approve the 3-month campaign retainer and begin the Month 1 Foundation Sprint →